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BHARTI AXA GENERAL INSURANCE CO.LTD.
Bharti AXA Life is a life Insurance player that was started in 2006. It brings together strong financial expertise of the Paris-headquartered AXA Group and Bharti Enterprises - one of India's leading business groups with interests in telecom, agricultural business, financial services, and retail. The joint venture has a 74% stake from Bharti and 26% stake from AXA .The company launched national operations in December 2006. Today, Bharti AXA Life has a national footprint of distributors trained to provide quality financial advice and insurance solutions to the large Indian customer base. Through this brand positioning, Bharti AXA Life differentiates itself from the clutter by questioning the norms within the category. Within the strategy of proof framework we launched the new brand signature "jeevan suraksha ka naya nazariya" (Redefining Life Insurance). We believed that it reflected the essence of the brand and answers the consumer expectation.
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