|
Digital marketing is marketing done through the Internet, computers and electronic media. It can also be called online marketing. Social media, mobile, email,
search engine optimization (SEO), etc. are used as tools in digital marketing.
Today's society is facing shortage of time, hence digital marketing has become necessary. Every person is connected to the internet,
they can use it easily at every place. If you ask someone to meet, they will say I don't have time, but they will have no problem talking to you on social sites.
Looking at all these things, digital marketing is making its place in this era.
Through the internet, people can easily order their favorite and essential goods at their convenience. Now people avoid going to the market, in such a situation,
digital marketing helps the business to reach its products and services to the people. Digital marketing can show many variants of the same item in less time and
the consumer can consume the one of his choice immediately. Through this, the time taken by the consumer to go to the market, like the item, and travel is saved.
It has become necessary in the present times. Traders are also getting help in business. He can also connect with more people in less time and can convey
the merits of his product to the consumer.
Digital marketing is the marketing of products or services using digital technologies on the Internet. This includes display advertising through mobile phone apps
and the use of any other digital medium. Today's era is online like online shopping, ticket booking, recharge, bill payment Through internet,
we can do many things like online transactions etc. sitting comfortably at home. If we look at the market situation, almost 80% of the buyers do online
research before purchasing any product or service, so digital marketing becomes important for any company or business.
Along with knowing what digital marketing is, it is also important to know its syllabus.
SEO optimization , Introduction to CRM , email marketing , Competitor and Website Analysis , market research , Content creation, management and promotion
Introduction to Web Analytics , mobile marketing , social media Marketing , Digital Marketing Budgeting, Planning & Forecasting , Digital Marketing Project Management,
Product Marketing (Facebook, Instagram, Google Ads) , affiliate marketing, website data analytics , Paid Ads Optimization Strategies
|
